Get closer to real sound
DPA Microphones is a world-class producer of microphone solutions. They came to us with an indepth communication strategy, a visual identity they were happy with but an online presence that needed to be aligned with the strategy.We kicked off with a fast track brand strategy to discover the brand idea, the essence, that would give direction to the online brand experience - including the tonality of the communication, which led to a sharpening of the brand promise ‘Get closer’. DPA Microphones’ image is strengthened by creating a clean and strong design reflecting their leading edge approach and the superior quality of their products. The new simple navigable architecture allows for better knowledge-sharing and encourages dialogue with customers, so they can ‘Get closer to real sound’.