DPA Microphones
Get closer to real sound

DPA Microphones is a world-class producer of microphone solutions. They came to us with an indepth communication strategy, a visual identity they were happy with but an online presence that needed to be aligned with the strategy.

We kicked off with a fast track brand strategy to discover the brand idea, the essence, that would give direction to the online brand experience - including the tonality of the communication, which led to a sharpening of the brand promise ‘Get closer’. DPA Microphones’ image is strengthened by creating a clean and strong design reflecting their leading edge approach and the superior quality of their products. The new simple navigable architecture allows for better knowledge-sharing and encourages dialogue with customers, so they can ‘Get closer to real sound’.

APPLIED SKILLS

Web strategy
Brand strategy
Communication
Information architecture
User experience
Design

SERVICES

Marketing communication
Digital media

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