GEA Group AG
All in one place
With a new brand strategy, GEA had to unify its online presence consolidating 200+ websites into a one-site solution. The aim was to convert the complex mix of industries, technologies, products and services into an intuitive user experience. It involved developing an online brand foundation, content strategy and taxonomy; a UI and visual universe; and a change management plan. The solution features a responsive design giving audiences effortless access to the world of GEA across all devices.