Rosendahl Design Group
A tree house of brands

Rosendahl Design Group markets a number of well-known Danish design brands – Rosendahl, Rosendahl Timepieces, Holmegaard, Global and Kay Bojesen. Rosendahl Design Group partnered with Make® to develop a corporate brand structure that enables different brands to flourish individually and work as a consistent and united brand. The new logo, that takes its inspiration from the White Oak, visually captures this strategy and communicates that the company treasures design traditions as well as new growth.


Concept development
Brand architecture
Positioning strategy


Brand strategy
Visual identity
Corporate com.
Digital media