Clarity is a strategic advantage that drives better decisions and stronger brands.
We build brand equity.
Approach
Clarity does not come from communication alone. It comes from decisions.
When strategy, brand and communication move in different directions, organisations lose momentum. Priorities compete, execution becomes fragmented and growth is harder to realise.
Make® works with leadership teams to build brand equity through clarity. We connect business strategy, brand and communication into one coherent direction, helping organisations make the choices that define what they stand for, how they create value and how they show up in the market.
In a world shaped by AI, sameness and speed, vague positioning is exposed quickly. Strong brands are not built through visibility alone. They are seen, understood, experienced and trusted.
That is what clarity makes possible.
01
01
Seen
If your brand isn’t seen clearly, it increasingly disappears from consideration. Visibility without precision becomes noise. In a market shaped by AI and compressed consideration, presence alone has little value. Brands need to show up distinct, recognisable and easy to retrieve. Clarity turns exposure into relevance — and relevance into recall.
02
Understood
Understanding drives decisions. When it takes effort to grasp what you do or why it matters, momentum is lost. Clarity removes friction and accelerates choice. In a world of instant evaluation, brands compete on how quickly they can be understood. When meaning is diluted, consideration disappears.
03
Experienced
Your brand lives in what people meet and that is where it is proven or broken. Every product, service, interface and interaction either reinforces or weakens the promise. Clarity must carry through from strategy into experience. When it does, the brand holds. When it doesn’t, it fragments.
04
Trusted
Trust is built through consistency over time. It emerges when what you say, do and deliver align without friction. Clarity makes that alignment possible by removing ambiguity and strengthening intent. In a world where choices are filtered, trust determines what remains and what is left behind.
TV2 Bornholm
Refreshing a local TV 2 brand
Unora
Positioning a game changer in stoma care
Falck
Repositioning and rebranding a global leader in emergency response and healthcare
FLS
Positioning a global leader in mining
TrygFonden
Bringing safety-promoting initiatives to market
Danmarks Naturfredningsforening
Rebranding Denmark's largest green NGO for greater green action
Jewson
Building the brand framework for STARK Group's largest UK retailer
Demokratisk bæredygtighed
Launching a movement for democratic sustainability
Peacock Travel
Repositioning luxury travel for a new generation of travellers
Our work
Our services
We work across three connected areas. Each one helps turn ambition into something clearer, stronger and more actionable.
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Strategic positioning
- Stronger market positioning
- Clear direction & alignment
- Lasting value
- Market & audience insight
- Brand strategy & positioning
- Value proposition & narrative
- Architecture & governance
- Naming
- Digital strategy
- ESG priorities & sustainability
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Brand & experience design
- Distinctive brand presence
- Effortless, coherent experiences
- Consistency across touchpoints
- Visual identity
- Brand playbook & guidelines
- Digital experience design
- Tailored messaging & content
- Concept development
- Film & motion design
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Communication & go-to-market
- Integrated brand activation
- Strong market trust
- Clear signals to the market
- Implementation & launch
- Touchpoint activation
- Internal engagement & change communication
- Corporate reporting
- ESG communication
- Content creation
- Marketing planning & execution
Select clients
Aasted, ALLER Media, Aquaporin, Ascendis Pharma, By & Havn, BYG Erfa, Cirqle, Copenhagen Infrastructure Partners, Danmarks Naturfredningsforening, Deloitte, Demant, DLF, Dovista, DPA, Drømmeland, Erhvervsstyrelsen, Exclusive Travel Collection, Falck, Feriepartner, Fiberpartner, FLSmidth, FUJIFILM Diosynth Biotech, GEA Group, Genmab, Georg Jensen, Haldor Topsøe, Illums Bolighus, Immeo, J Lauritzen, Koda, LM Wind Power, Lundbeckfonden, Lån & Spar, MT Højgaard, Novozymes, PensionDanmark, Poul Schmith - Kammeradvokaten, Solar, STARK Group, Stellini, Teknologisk Institut, TrygFonden, Velliv Foreningen, VELUX, VELUX Fonden, Ørsted
About us
We are a strategic brand consultancy. 25 Makers work across strategy, design and communication. Based in Copenhagen, working internationally, we work with leadership teams around the world – most often in organisations where priorities compete, alignment is fragile and clarity is hard to achieve.
We bring a strategic and creative perspective to how businesses think, decide and communicate, helping them cut through complexity and move forward with greater focus, coherence and consistency.
ESG Barometer
Stay updated on the latest ESG and CSRD reporting trends and progress in the OMX Copenhagen 25 Index.
The purpose of the Barometer is to qualify companies’ strategic discussions regarding the environment, social aspects and how companies govern their business. We do this by showcasing how ESG and the Corporate Sustainability Reporting Directive are transforming sustainability within the C25.
Join us
We are always interested in people who combine sharp thinking with good energy and a genuine interest in making things clearer, better and more meaningful. We look for people across strategy, design and communication and those who are curious about how the three disciplines work together in practice. If you believe you have what it takes and would like to join a team of like-minded people, drop us a line at: job@make.dk
Please remember to include all relevant credentials and/or your portfolio. We look forward to hearing from you.
Say hello
Whether you are exploring a new direction, building a stronger position or creating more clarity across brand and communication, we are happy to help. If something feels unclear, fragmented or harder than it should be – let’s talk.
Morten Brudholm
Strategic director, partner
mbr@make.dk
+45 21 73 48 08
Kristoffer Gudbrand
Strategic creative director, partner
kgu@make.dk
+45 21 73 57 77
Karina Holm Henriksen
Marketing & communications director, partner
khh@make.dk
+45 26 73 04 44
Christina Blak
ESG lead & Creative director, partner
cbl@make.dk
+45 40 59 03 74
Helena Halsted
Corporate communications director, associate partner
hca@make.dk
+45 53 73 00 89
Vibe Bangsgaard
Brand strategy director
vba@make.dk
+45 53 73 00 94
Mike Collinge
Creative director
mco@make.dk
+45 22 71 48 33
Rasmus Engelhardt Gundersen
Senior corporate engagement advisor
ren@make.dk
+45 22 49 24 46